What Does Matcha Taste Like? A Complete Flavor ...

If you've never had real matcha, the way people describe it doesn't help much. "Umami," "vegetal," "grassy" don't mean a lot until you've tasted it yourself. So here's what's actually...

Shizuoka: Japan's Most Important Tea-Growing Re...

Shizuoka, a prefecture on Japan's Pacific coast, wedged between mountains and sea. It has been the center of Japanese tea production for centuries, and understanding why says a lot about...

What Single-Origin Actually Means

"Single-origin" gets used loosely across coffee and tea alike, so it's worth being specific about what it actually means and why it matters more with tea powder than with a...

Why Rare Teas Deserve More Attention Than Mains...

Matcha isn't niche anymore. You can get it at Starbucks, at the grocery store, in a protein bar, in a body lotion. Awareness of it among younger consumers is close...

Afterglow: an introduction to kurokoji fermente...

Most tea falls into one of two buckets: oxidized, like black tea, or unoxidized, like green tea and matcha. Afterglow is neither. It's fermented, which means the leaf isn't just...

Why Terracotta is the Perfect Afternoon Tea

Mornings want something bright. Afternoons want something calmer. That's really the whole case for Terracotta as a 3pm tea: it's warm without being heavy, and it won't leave you wired...